The Pyramid Principle explains how to: think creatively, reason lucidly, and express ideas with clarity define complex problems and establish the objectives of any document assess your ideas and recognise their relative importance structure your reasoning into a coherent and transparent argument analyse your argument to confirm its effectiveness. However, if any group of ideas are arranged into a pyramid structure in the first place, not only will it save valuable time and effort to write, it will take even less effort to read and comprehend it. Barbara Minto reveals that the mind automatically sorts information into distinctive pyramidal groupings. The Pyramid Principle will show you how to communicate your ideas clearly and succinctly. How many times have you written an email at work, read it back and found that it didn't make as much sense as you'd hoped? Or worse, someone else has told you that they can't follow it.
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